Our views on repackaging

In the past year, repackaging has caused a rather large scandal in the online make up industry. Specifically eyeshadow. If you’re not familiar with repackaging, it is taking a color pigment straight from the supplier, pouring it into different jars, and selling it as your own unique product. While the practice itself is not technically illegal, it is rather deceitful to customers. When you purchase something, you’re usually expecting a somewhat original product. Instead, people are purchasing these colors only to find they already have them from another company.

In order to identify repackaged products, you really need to read your ingredient lists. The first tell-tale sign is if an eye shadow only lists mica as an ingredient. Micas need other ingredients to stick, such as Magnesium Myristrate, Zinc Oxide, Kaolin Clay, Zinc Stearate, etc.

Some of the colors that our shop sells, specifically Pink Nights, Carnival Queen, Nymph, Tequila Sunrise, Charmed, and Rave are similar but not the same as the popular repackaged colors. They are a shade or two lighter and contain Magnesium Myristrate, Titanium Dioxide and Magnesium Stearate. If you purchase a lot of eye shadows online & think you may have these colors, I would suggest trying a free sample before you purchase them. With that being said, we take no credit for creating these six colors. They are the basic colors that are used to create all the other shades, some with the addition of carmine.

If you have any questions about our company and/or repackaging, I would be more than happy to answer them.


About Dark Heart Designs

I make loose eye shadows, pressed eye shadows, lip slicks (lip gloss), and more. I also love writing, crafting and animals. I paint my own furniture, make my own curtains, decorations, clothing, and costumes. I'm currently living in South Georgia, but I’ve been all over the east coast since I grew up in the carnival industry. When you’re on the other end of the carnival, selling bright pink cotton candy, rainbow sno kones, and those lovely, red candy apples, you realize that on the midway, it’s all about how bright and flashy you can be. I think that’s what brought about my love of bright colors and dark contrasts. There’s nothing in this world like a carnival at night. My mission is to make beautiful, affordable cosmetics, and help people along the way. Dark Heart Designs is more than just a cosmetics company. I want it to be a resource, an inspiration, and a brand that makes you feel like you're a part of something. Make up is just the beginning.

Posted on April 29, 2010, in Updates and tagged . Bookmark the permalink. Leave a comment.

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